TikTok+ TripWorks
How to connect TikTok to your booking software. Learn the key benefits for tour and activity operators using TikTok for advertising and growing their business.
TikTok Pixel is a tracking tool offered by TikTok for advertisers on its platform. It is similar to other social media pixels (e.g., Facebook Pixel) and serves several benefits for tour, activity, and adventure operators using TikTok for advertising purposes:
- Conversion Tracking: TikTok Pixel allows advertisers to track specific bookings that users take after interacting with their ads. These actions could include completing (or starting) a booking. By tracking conversions, tour operators can measure the effectiveness of their ad campaigns and optimize them accordingly.
- Audience Insights: The pixel provides valuable data and insights into user behavior, which helps tour & activity operators understand their audience better. By analyzing this data, advertisers can identify patterns and preferences, allowing them to create more targeted and relevant ad campaigns.
- Optimization: With the data collected through TikTok Pixel, advertisers can optimize their ad campaigns in real-time. They can adjust targeting options, budgets, and ad creative based on the performance data to improve the overall effectiveness of their campaigns.
- Retargeting: TikTok Pixel enables retargeting, which means tour and activity operators can show targeted ads to users who have already interacted with their TripWorks booking and checkout process. This helps reinforce their message and encourage users to take further action.
- Attribution: TikTok Pixel provides insights into which specific ads or campaigns led to conversions. This information is essential for businesses to understand the ROI of their advertising efforts and allocate their marketing budget effectively.
- Lookalike Audiences: By leveraging the data collected by TikTok Pixel, businesses can create lookalike audiences. These are new audiences with similar characteristics and interests to their existing customers, increasing the likelihood of reaching potential customers who might be interested in their activities, attractions, or tours.
- A/B Testing: The data from TikTok Pixel allows businesses to conduct A/B testing on their ads effectively. They can test different ad variations and measure their impact on user behavior, enabling them to refine their advertising strategy.
Your TripWorks Platform account works out of the box with TikTok.
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4 Top Reasons why we recommend TripWorks
Insights are better than in Google
Our customers flow allows to get all the customers information which leads to sales increase
Unique flow to save abandoned carts
Automative process that acquires customers earlier in the booking process allows to save 50% of sales.
Award winning support team
As operators we know how busy your life is. We have a team that supports on every step.
Easy to use. Less clicks, more sales.
Seamless buying experience that supporting multiple customers flows that fits to anyone.
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Unlike a lot of tools which require you to download a software, install it on your computer, and forcing you to update it all the time, TripWorks is easy accessible straight from your browser, and even on your tablet or mobile phone.
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Built by operators, for operators. We understand your business. Join the movement, and discover why TripWorks is trusted by hundreds of tour, attraction, and activity operators around the globe.
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Value for money
We moved to them because they had better technology to help us earn more revenue than Fareharbor or Peek. 3 things I really like about the software 1. Allow users to reschedule their tour on their own when we have to cancel for any reason. 2. Allow us to see draft purchases right away and call those prospects to close them (They are the only platform that currently allows this) 3. Tipping feature is awesome. We used to get $250-$400 in tips per tour. Now we get $800-$1000 per tour group.
Eliav Cohen
I had immediate attention from the staff from the get go. If I needed it, they took care of it. It was completely painless to switch from our old system and website to a new modern one.
Terry Lee Bandi
When you look for software for your tour activity business, TripWorks is by far the best in the market. Before you use any other software for your website online tours and activities, try TripWorks. You will not regret it.
Henry Glen
The customer service that has been provided by TripWorks has been better than customer service from any other platform that I have interacted with. The individuals are quick to respond, and efficient in solving difficulties, or creating a more streamlined process.
Victoria Ferrer
Working closely with the team at TripWorks has allowed us to grow organically over time. Keeping on top of reviews, ease of use/functionality for both our team and guests and streamlining revenue, among many other features have allowed us to focus completely on customer service.
John Iverson
Thanks to TripWorks, our stress levels have decreased. This company is on the ball and does exactly what they say they will do. Any minor issue that comes up is addressed in a very timely manner compared to other companies we have used in the past. I highly recommend TripWorks.
Christopher Brown
The support team are genuinely lovely people. They take their time to explain everything, every step of the way. The support team genuinely supported us throughout the onboarding process. they made it simple and easy to understand the whole process.
Tim Harris
I love the ease of use of the entire platform. From communication with customers via text or email to managing resources within our fleet, the process is absolutely a breeze. TripWorks offers so much more than our prior booking software for communicating with potential customers. Capturing abandoned carts and offering promo deals is allowing our company to grab potential customers and make them return customers. I learn new things every day about our booking platform and I have failed to find something that doesn't give me so much more than I thought I was getting.
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Karen Steele
I'd recommend TripWorks for any attraction or rental business, they are truly aligned to not only make the technology easy, but tie seamlessly into marketing and operations!
Rob M.
The most important part of this product is the customer service. I often have special requests and needs to operate my business and Tripworks does their best to accommodate my request. They are easy to reach and this is huge, because if something does malfunction they fix it. You don't have to wait several business days and lose out on sales. They know how important your business is to you. The software is very easy to use. They are constantly changing it so that it works best for the users. My favorite part of this software is by far their communication.
Adam Watt
Support is phenomenal! Obviously transitioning to a new software can be stressful but our rep held our hand every step of the way and would answer our call at any time of the day or night. If she didn't have the answer you could count on her to get it and find a resolution to our problem. We are very pleased with the product and the team and TripWorks and look forward to what they will be able to offer our business in the years to come!
Melissa Moore
As a charter company in a very busy tourist town, TripWorks has helped the ease of use in online bookings, tracking marketing and reporting. They are with us every step of the way and always willing to go above and beyond. We love that we are able to contact support at any time to receive prompt and amazing service as well as the ability to make this product work for our exact needs.
Whitney Andrews
Switching to TripWorks is easy
Switching to TripWorks is a breeze, thanks to our robust process. Most customers get up and running their business in just a few days.
Easy Import
You can quickly import your bookings, customer list, catalog, offer codes, gift cards, and more. No lost data.
Onboarding Team
Our customer success team will assist the switch every step of the way.
Templates & Resources
We provide best-practice templates to get you started right away and a library of training resources to educate your team members.
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