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Integrations

Google Ads
+ TripWorks

How to successfully advertise your tour, activity, and adventure tickets on Google Ad marketing platforms.

TripWorks makes it possible to track your bookings as conversions in Google Ads - no code required.

Once your integration is active, we’ll automatically report your purchases to Google Ads as conversions.

Built-in drag & drop reports allow you to analyze sales from PPC within your TripWorks platform account. This is incredibly powerful, because you can look at sales by activity, by time of day, by discount code. These types of insights are typically not possible when looking at sales within the Google Ads reporting system.

Additionally, TripWorks tracks important information that allows you to analyze the efficiency of your paid advertising campaigns. When viewing a sale within the TripWorks booking platform, you'll be able to easily see:

  • The referring URL
  • The landing URL
  • The Google Ad campaign name responsible for the sale
  • The Google Ad ad group responsible for the sale
  • The keyword responsible for the sale
  • The conversion age
  • The number of pageviews on your site prior to conversion

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Explore all integrations

Seamlessly connect TripWorks to the tools you know and love. With over 30+ direct integrations with platforms such as Mailchimp, Zapier and more, you can get back to running your business.

CallRail
CallTrackingMetrics
Cometly
DialPad
EBG
Expedia
GetAmbassador
GetYourGuide
Gmail/iCal
Google Analytics
Google Things To Do
Mailchimp
Meta/Facebook Ads
OpenPhone
People Data Labs
Ring Central
Stripe
TikTok
Tripadvisor
Tripadvisor Reviews
Twilio
Viator
Vonage
Webhooks
Zapier

4 Top Reasons why we recommend TripWorks

Insights are better than in Google

Our customers flow allows to get all the customers information which leads to sales increase

Unique flow to save abandoned carts

Automative process that acquires customers earlier in the booking process allows to save 50% of sales.

Award winning support team

As operators we know how busy your life is. We have a team that supports on every step.

Easy to use. Less clicks, more sales.

Seamless buying experience that supporting multiple customers flows that fits to anyone.

Work from your browser

Unlike a lot of tools which require you to download a software, install it on your computer, and forcing you to update it all the time, TripWorks is easy accessible straight from your browser, and even on your tablet or mobile phone.

Book a demo
21 day free trial
Easy-to-use
Import your existing data

Real People. Real Reviews.

Built by operators, for operators. We understand your business. Join the movement, and discover why TripWorks is trusted by hundreds of tour, attraction, and activity operators around the globe.
Easy to Use
Features
Customers Service
Value for money
I love the ease of use of the entire platform. From communication with customers via text or email to managing resources within our fleet, the process is absolutely a breeze. TripWorks offers so much more than our prior booking software for communicating with potential customers. Capturing abandoned carts and offering promo deals is allowing our company to grab potential customers and make them return customers. I learn new things every day about our booking platform and I have failed to find something that doesn't give me so much more than I thought I was getting.
As a weather dependent tour operator, we are constantly rescheduling our guests and adjusting reservations based on the timing and the weather forecast for a particular day. With any other software that we investigated, rescheduling was a time consuming task, often taking several hours a day. This single feature alone saved our team at least 2 to 3 hours per day and solved numerous issues. Nearly every other point in the software is truly self-explanatory and intuitive, and to me from our side and the client experience side, with easy to use features, attractive interface, and more. Further, support is incredibly responsive to any means, often helping solve issues in minutes or hours that used to take days, weeks, or simply ignored with our past providers. It was the best decision we made for our business, and as much as I think that I want all of my competitors to switch, I hope they don't find out!
I had immediate attention from the staff from the get go. If I needed it, they took care of it. It was completely painless to switch from our old system and website to a new modern one.
This software is fully customizable to meet the needs
TripWorks is easy to use and the support team is great. TripWorks is adding on new features often. The features I like most are the calendar. You can sell different products and various reports you can get.
The customer service that has been provided by TripWorks has been better than customer service from any other platform that I have interacted with. The individuals are quick to respond, and efficient in solving difficulties, or creating a more streamlined process.
Support is phenomenal! Obviously transitioning to a new software can be stressful but our rep held our hand every step of the way and would answer our call at any time of the day or night. If she didn't have the answer you could count on her to get it and find a resolution to our problem. We are very pleased with the product and the team and TripWorks and look forward to what they will be able to offer our business in the years to come!
The most important part of this product is the customer service. I often have special requests and needs to operate my business and Tripworks does their best to accommodate my request. They are easy to reach and this is huge, because if something does malfunction they fix it. You don't have to wait several business days and lose out on sales. They know how important your business is to you. The software is very easy to use. They are constantly changing it so that it works best for the users. My favorite part of this software is by far their communication.
As a charter company in a very busy tourist town, TripWorks has helped the ease of use in online bookings, tracking marketing and reporting. They are with us every step of the way and always willing to go above and beyond. We love that we are able to contact support at any time to receive prompt and amazing service as well as the ability to make this product work for our exact needs.
We moved to them because they had better technology to help us earn more revenue than Fareharbor or Peek. 3 things I really like about the software 1. Allow users to reschedule their tour on their own when we have to cancel for any reason. 2. Allow us to see draft purchases right away and call those prospects to close them (They are the only platform that currently allows this) 3. Tipping feature is awesome. We used to get $250-$400 in tips per tour. Now we get $800-$1000 per tour group.
I'd recommend TripWorks for any attraction or rental business, they are truly aligned to not only make the technology easy, but tie seamlessly into marketing and operations!
The support team are genuinely lovely people. They take their time to explain everything, every step of the way. The support team genuinely supported us throughout the onboarding process. they made it simple and easy to understand the whole process.

Switching to TripWorks is easy

Switching to TripWorks is a breeze, thanks to our robust process. Most customers get up and running their business in just a few days.

Easy Import

You can quickly import your bookings, customer list, catalog, offer codes, gift cards, and more. No lost data.

Onboarding Team

Our customer success team will assist the switch every step of the way.

Templates & Resources

We provide best-practice templates to get you started right away and a library of training resources to educate your team members.

OTA Integrations

Our customer success team will assist with any OTA connections - such as Expedia and Viator - making sure that your bookings continue uninterrupted.

Switch to TripWorks and
start selling today.

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Powerful. Intuitive. Innovative.
Import your existing data.